1. Make Leo roar
Click the button and watch a roar appear. Each click pushes a roar_click event to the data layer.
2. Tell us about your lion
Fill in the details and submit. On submit a lion_form_submit event is pushed with all the field values, then you are sent to the thank-you page.
3. Where do lions live?
This outbound link leaves the site. Clicking it pushes an outbound_click event before you go.